Privacy Policy

1. Scope of this Privacy Policy

This Privacy Policy applies to personal information collected through or in connection with:

• deinception.com;
• thegreataha.com;
• related DeINCEPTION landing pages, viewing pages and checkout pages;
• media, contact, host-screening and partnership forms;
• film rental and purchase access;
• media kit and press resource requests;
• newsletter, launch, campaign and event sign-ups;
• the iReawaken Experience where provided as a bonus or companion experience;
• customer support, refund, access and technical enquiries;
• cookies, analytics, embedded video services and website security tools; and
• other websites, pages, platforms or services operated by us in connection with DeINCEPTION or related work.

This Privacy Policy should be read together with our Terms and Conditions and any specific terms that apply to a purchase, rental, screening, event, partnership, promotion, or companion experience.

2. What is personal information?

Personal information means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not.

Examples may include your name, contact details, payment-related information, organisation details, enquiry details, form responses, purchase records, technical information and communications with us.

3. What personal information we collect

We may collect different kinds of personal information depending on how you interact with us.

Information you provide directly may include:

• your name;
• contact details;
• billing details;
• organisation, school, church, company, media outlet or community details;
• screening enquiry details;
• media enquiry details;
• partnership enquiry details;
• contact form responses;
• support or refund enquiry details;
• film rental or purchase details;
• registration details for bonus access or companion experiences;
• newsletter or campaign sign-up details;
• survey, testimonial or feedback responses;
• communications you send to us; and
• any other information you choose to provide through our websites, forms, platforms or communications.

Information collected automatically may include:

• IP address;
• browser type;
• device type;
• operating system;
• referring website;
• pages visited;
• date and time of visit;
• video interaction information where available;
• cookie identifiers;
• approximate location information;
• security logs;
• analytics information;
• traffic source and campaign information; and
• standard web log information.

Information collected from third parties may include:

• payment status, transaction ID and purchase information from payment processors;
• form submission information from form providers;
• email subscription or communication information from email platforms;
• video viewing or embedded player information from video hosting services;
• analytics information from analytics providers;
• security and spam-prevention information from website security providers;
• referral, screening, media, event or partnership information from authorised partners; and
• other information provided to us by service providers, platforms, partners, or persons authorised by you.

4. How we collect personal information

We may collect personal information when you:

• visit or use our websites;
• rent or purchase digital film access;
• complete a checkout process;
• submit a contact form;
• submit a media enquiry;
• submit a host-screening enquiry;
• submit a partnership enquiry;
• request or download media resources;
• subscribe to a newsletter or update list;
• register for the iReawaken Experience or other bonus access;
• communicate with us by form, message, platform, correspondence or other means;
• interact with embedded video, forms, payment pages, analytics tools or third-party services on our website;
• participate in surveys, campaigns, promotions or events;
• request technical support, access help, refunds or other assistance; or
• otherwise deal with us.

We may also collect information from third-party service providers that help us operate our websites, payments, forms, video access, email communications, analytics, security, events, digital products or customer support.

5. Why we collect, use and disclose personal information

We collect, hold, use and disclose personal information for purposes connected with operating DeINCEPTION and our related services.

These purposes may include:

• providing access to our websites and services;
• processing film rental and purchase transactions;
• delivering digital film access and access instructions;
• providing access to the iReawaken Experience or related bonus materials;
• responding to contact, media, screening, partnership, support and refund enquiries;
• administering host-screening, media, partnership, event or community enquiries;
• sending transactional, administrative and service-related messages;
• providing technical support and access support;
• maintaining records of purchases, access, enquiries and communications;
• operating, protecting, improving and optimising our websites and services;
• performing analytics and measuring website, trailer, campaign and audience engagement;
• maintaining website security and preventing misuse, fraud, spam or unauthorised access;
• sending marketing communications where permitted by law;
• administering surveys, promotions, campaigns, events or offers;
• complying with legal obligations;
• resolving disputes;
• enforcing our Terms and Conditions and other agreements;
• protecting our rights, property, users, partners and services; and
• any other purpose disclosed to you at the time of collection or otherwise permitted by law.

6. Payment information

Payments for film rental, film purchase, screenings, events, products or services may be processed by third-party payment providers.

We do not intentionally store complete credit card numbers on our own website servers. Payment information is generally collected and processed by third-party payment processors.

We may receive and store limited transaction information, such as your name, billing details, transaction ID, product purchased, payment status, refund status, chargeback information, purchase date and contact details.

Payment processors may collect, store and process your payment information in accordance with their own terms and privacy policies.

7. Sensitive information

Because DeINCEPTION and related experiences may touch on happiness, suffering, motivation, meaning, spirituality, personal change, counselling-adjacent themes, and life direction, you may choose to provide information that could be sensitive.

Sensitive information may include information about health, religious beliefs, philosophical beliefs, racial or ethnic origin, sexual orientation, political opinions, membership of associations, or other sensitive matters.

Please do not provide sensitive information unless it is necessary for your enquiry, participation, support request or communication.

If you choose to provide sensitive information to us, you consent to us collecting, using, storing and disclosing that information for the purpose for which you provided it, and for related purposes reasonably necessary to provide services, respond to you, administer access, comply with law, protect rights, or manage our relationship with you.

We do not seek to collect sensitive information unnecessarily.

8. Cookies, analytics and embedded services

We may use cookies, pixels, tags, scripts, log files and similar technologies to operate our websites, remember preferences, improve user experience, protect website security, measure traffic, understand audience behaviour, support embedded video, process forms, and assess campaign performance.

Cookies are small files placed on your device that allow a website or service provider to recognise your browser or device.

We may use cookies and similar technologies for:

• website functionality;
• security and fraud prevention;
• spam and bot protection;
• analytics and performance measurement;
• embedded video playback;
• remembering preferences;
• campaign and traffic measurement;
• advertising or remarketing, where used; and
• improving website and service performance.

Third-party services embedded in or connected to our websites may also use cookies or collect technical information. This may include video hosting providers, payment processors, analytics providers, form providers, security tools, social media platforms or advertising platforms.

You can disable or manage cookies through your browser settings. If you disable cookies, some parts of our websites or services may not function properly.

9. Direct marketing

We may send you marketing communications about DeINCEPTION, the iReawaken Experience, Center for Motivation Research, related events, screenings, resources, campaigns, products or services where permitted by law.

Marketing communications may be sent by email or other electronic means.

You may unsubscribe from marketing communications by using the unsubscribe link provided in our emails, where available, or by contacting us through our Contact page.

We may still send you non-marketing communications where reasonably necessary, including purchase confirmations, access instructions, technical notices, support replies, legal notices, security alerts, service updates and administrative messages.

We do not sell your personal information to advertisers or data brokers.

10. Who we disclose personal information to

We may disclose personal information to third parties where reasonably necessary for the purposes described in this Privacy Policy.

This may include disclosure to:

• our officers, employees, contractors, volunteers and authorised representatives;
• website hosting providers;
• website security providers;
• WordPress plugins and form providers, including form-management services;
• payment processors and checkout providers;
• video hosting and streaming providers;
• email marketing and communication providers;
• analytics providers;
• customer support and administration systems;
• cloud storage and document-management providers;
• event, screening, media or partnership partners where relevant;
• professional advisers, including lawyers, accountants, insurers and consultants;
• service providers who help us operate our websites, payments, communications, forms, events, screenings, film access, media resources or digital products;
• persons or organisations authorised by you;
• government agencies, regulators, law enforcement bodies, courts or other persons where required or permitted by law;
• anyone to whom our assets, operations, rights, services, or part of our organisation are transferred, assigned, restructured or otherwise dealt with, subject to applicable law; and
• other persons where disclosure is reasonably necessary to protect our rights, property, users, partners, services, security or legal interests.

We require service providers to handle personal information only for authorised purposes and to take reasonable steps to protect it, where appropriate and practicable.

11. Overseas disclosure

Some of our third-party service providers may store, process or access personal information outside Australia.

These providers may be located in, or operate from, countries including the United States, the United Kingdom, the European Union, Canada, New Zealand, Singapore, or other countries where our providers, platforms, processors, hosting services, payment systems, analytics services, email systems, or technology suppliers operate.

Where required by law, we take reasonable steps to ensure that overseas recipients handle personal information in a way that is consistent with the Australian Privacy Principles.

However, privacy protections in other countries may differ from those in Australia. By using our services and providing personal information to us, you acknowledge that your information may be processed, stored or accessed in Australia and in other countries where our service providers operate.

12. Security of personal information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

These steps may include administrative, technical, physical and personnel measures, website security tools, restricted access, service-provider controls, password protection, encrypted connections where available, and other reasonable safeguards.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of personal information.

You are responsible for maintaining the security of your own devices, browsers, passwords, accounts, email access and internet connection.

13. Data retention

We keep personal information for as long as reasonably necessary for the purposes for which it was collected, including providing services, administering access, maintaining business records, complying with legal obligations, resolving disputes, preventing fraud, enforcing agreements, handling refunds or chargebacks, and protecting our rights.

The period for which we retain information may vary depending on the type of information and the reason it was collected.

When personal information is no longer required, we will take reasonable steps to destroy it or de-identify it, unless we are required or permitted by law to retain it.

14. Notifiable data breaches

If we become aware of a data breach involving personal information, we will take reasonable steps to assess and respond to the breach.

Where required by law, we will notify affected individuals and the Office of the Australian Information Commissioner of an eligible data breach that is likely to result in serious harm.

15. Accessing, correcting or deleting personal information

You may request access to personal information we hold about you by contacting us through our Contact page.

We may need to verify your identity before providing access or making corrections.

In some circumstances, we may not be able to provide access to all information, including where refusal is permitted or required by law. If we refuse access, we will explain why, where reasonable and legally appropriate.

If you believe personal information we hold about you is inaccurate, incomplete, out of date, irrelevant or misleading, you may ask us to correct it.

You may also request deletion of personal information where legally available. We may not be able to delete information where we are required or permitted to retain it for legal, accounting, dispute-resolution, security, fraud-prevention, contractual, administrative or legitimate business reasons.

16. Withdrawal of consent and marketing opt-out

Where we rely on consent to handle personal information, you may withdraw consent by contacting us, subject to legal, contractual and technical limitations.

Withdrawing consent may affect our ability to provide some services to you.

You may opt out of marketing communications using the unsubscribe link provided in our emails, where available, or by contacting us through our Contact page.

17. Children and minors

Our websites and services are generally intended for adults.

We do not knowingly permit children under 13 to create accounts or register for services.

If a person under 18 uses our websites or services, a parent or legal guardian is responsible for supervising that use and ensuring the minor’s use is appropriate.

If you believe a child has provided personal information to us without appropriate consent or supervision, please contact us through our Contact page.

18. Third-party links and websites

Our websites may contain links to websites, platforms, resources, payment pages, video platforms, social media pages or services operated by third parties.

Third-party websites and services are not controlled by us. We are not responsible for their privacy practices, content, availability, security, terms, policies or actions.

The privacy policies and terms of those third-party websites and services may differ from ours. You should read them before using those websites or services.

19. International users

If you access our websites or services from outside Australia, you understand that your personal information may be collected, used, stored, disclosed or processed in Australia and in other countries where our service providers operate.

Additional privacy rights may apply depending on your location. Where required by applicable law, we will take reasonable steps to respond to valid privacy requests.

20. Complaints

If you believe we have breached the Privacy Act, the Australian Privacy Principles, or this Privacy Policy, or if you have concerns about how we have handled your personal information, please contact us through our Contact page.

Please include enough information for us to understand and assess your complaint.

We will acknowledge your complaint within a reasonable time and may request further information from you.

We aim to respond to privacy complaints within a reasonable period and, where practicable, within 30 days.

If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner or another relevant privacy regulator.

21. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The updated Privacy Policy will apply from the date it is published on our website, unless otherwise stated.

We encourage you to review this Privacy Policy periodically so that you remain aware of how we handle personal information.